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MG stands out from the crowd: why is it a ‘smart’ brand?

28-04-2021
When we relaunched MG under the banner of our parent company SAIC Motor, we made a promise to European drivers: making electric mobility accessible to drivers who are young at heart and ready to embrace a new electric lifestyle. Offering practical, safe, technologically advanced and especially smart cars is our main focus. But what exactly do we mean by ‘smart’?

When we say MG is ‘the smarter choice’, we mean that, besides offering well designed, technologically advanced models, with high quality standards, which are among the safest in their class and which are readily available, they cars are also offered for a fair price.

Customer journey

But it’s not just the cars that are smart: the entire customer journey and experience are ‘smart’ as well. This refers to the fact that MG stands for a simple, transparent and efficient customer experience. Varying from a relaxed purchase process to worry-free after sales, warranties and service, partly thanks to the standard 7-year manufacturer’s warranty with which the warranty conditions are among the best of all volume brands on the European car market.

Take the MG ZS EV as an example, our all-electric B-segment SUV with a highly efficient 105 kW (143 ps) electric motor, a range of 263 kilometres (WLTP), a five-star Euro NCAP rating and an impressively practical interior with a luggage compartment of at least 448 litres, and all for a particularly attractive starting price of € 30,000.

The MG ZS EV is offered with a choice of ‘only’ two extensively equipped trim levels and five body colours, with all the desirable features that European motorists want today and all the popular colours available. Super clear and complete at the same time. It makes decision making of consumers a lot easier. Moreover, everything can be ordered online or at the MG Brandstore.

EV knowledge and experience

Additionally, MG is the smarter choice because there is a lot of knowledge and experience in building EV’s already within MG’s parent company SAIC Motor. The latter is in fact the 7th largest automotive manufacturer in the world. SAIC Motor focuses on the development of new energy vehicles (NEVs) – a term to designate battery-electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs) and fuel-cell electric vehicles.

NEV sales by SAIC Motor saw a year-on-year increase of 73.4% in 2020. This makes SAIC Motor one of the most experienced EV manufacturers in the world. In addition, it partners with China’s largest lithium-ion battery manufacturer CATL.

The best local partners

And last but not least. MG’s ‘smartness’ also lies in its cooperation too. By building networks with the best local partners to ensure a simple customer journey. MG has a precise strategy for the growth of its dealer network throughout Europe. Not by country. Also in terms of partners. We want to work with the best automotive companies who know how to provide their customers with excellent service in the field of sales and after sales of new energy vehicles.

MG Motor Europe started its sales operations late 2019 and has been on a rise in Europe ever since. The brand is – besides the UK – already available in The Netherlands, Belgium, Luxembourg, Norway, Denmark, Iceland, Ireland, France, Germany, Austria, Malta, Italy, Spain, Portugal and Sweden.

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