What do MG and Liverpool FC have in common?
The collaboration between MG and Liverpool FC, two iconic brands with an unmistakable sporting heritage, started in 2016 when MG became official partner in China. After three successful years of collaboration, the partnership has been further expanded. Since then, MG operates as global partner of the British football club.
With this partnership, MG has partnered with one of the largest and most famous football clubs in the world. The 2019 UEFA Champions League winner and the 2020 English Premier League champion is highly regarded worldwide and has a huge number of fans and followers. The cooperation therefore plays an important role in increasing the awareness of the ambitious and fast-growing car brand MG.
The partnership with the historical football club also gives MG and Liverpool FC fans the opportunity to get up close and personal behind the scenes, with VIP experiences, signature merchandise and much more. The collaboration also results in great content, such as the video below. See how Liverpool FC players Jordan Henderson (Hendo), Alex Oxlade-Chamberlain (Ox) and Andrew Robertson (Robbo) carpool in the MG ZS EV while answering all kinds of questions.