MG official partner of Italian Basketball Federation

15-10-2021
MG Motor Italy is the official partner of the Italian Basketball Federation. Both parties have entered into an agreement for the period 2021 to 2024. As part of the agreement, the ‘Azzurri of Basketball will be supported with a fleet of MG models.

The new partnership between MG Motor Italy and the Italian Basketball Federation coincides with the 100th anniversary of the Italian Basketball Federation and the participation of the national men’s team in the Olympic Games in Tokyo.

MG Motor Italy is the proud partner of the national senior and youth teams of both men and women and 3×3 of this important sport, whose popularity in Italy and Europe is steadily growing. The agreement will allow MG Motor to support the athletes at the 2022 European Championships in Milan and at the 2023 World Championships. In addition, like the Italian Basketball Federation, MG will celebrate its centenary in 2024.

Common values

The National Basketball Teams and MG, one big family united by the desire to act with passion in a healthy and fair way. The theme of the family is also very much felt in MG, which builds cars that meet all the needs and requirements of families. The Italian Basketball Federation, which is very sensitive and attentive to the issue of environmental protection, has a fleet of electrified MG models at its disposal during the partnership period.

The electrified model range of the iconic MG brand includes the thoroughly updated version of the MG ZS EV, the MG EHS Plug-in Hybrid and the all-new MG Marvel R Electric. In Q1 2022, the range will be further expanded with the new MG5 Electric, the world’s first all-electric station wagon.

Together in passion

Andrea Bartolomeo, Country Manager MG Motor Italy, said enthusiastically: “We are very proud to stand alongside the boys and girls of Italian basketball in this important year. What we have in common, are certainly the values of passion and enthusiasm that represent the spirit with which we face daily challenges just like these athletes, to achieve ever more ambitious goals and continuously improve.”

Giovanni Petrucci, President of Italian Basketball Federation, said: “We are delighted to welcome to our family, in the year that marks the Centenary of the Federation, an excellence such as MG Motor. I am sure that for the next four years we will be able to work in harmony to achieve new goals and share the values that brought us together. Passion for sport, commitment to the environment and attention to technological innovation are among the main common traits on which to build a partnership that I hope will lead us to grow together.”

With the sponsor deal with the Italian Basketball Federation, MG Motor is once again entering into a partnership in European top sport. Sponsorship contracts were previously signed with the English football club Liverpool FC and the French football club Olympique Lyon.

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