MG ESTABLISHES OFFICIAL SUBSIDIARY IN SWITZERLAND TO ACCELERATE EUROPEAN GROWTH STRATEGY

• MG Motor is further strengthening its European operations with the establishment of a new subsidiary, MG Motor Switzerland GmbH, effective 1 July 2026
• The transition from an importer-led model to a directly managed operating structure reflects MG’s broader European growth strategy and its solid foothold in the Swiss market
• Switzerland joins a growing number of European markets where MG has established direct subsidiaries, underlining its long-term commitment to customers

MG Motor has today announced the establishment of a new subsidiary, MG Motor Switzerland GmbH, effective 1 July 2026. Reinforcing the brand’s long-term commitment to one of Europe’s most strategically important automotive markets, the new subsidiary will assume direct responsibility for sales, aftersales services, and brand operations across Switzerland.

The move from an importer-led model to a wholly owned and locally managed operation marks a major milestone in MG’s continued European expansion. It reflects the brand’s strong confidence in the Swiss market and its commitment to delivering a more integrated, agile, and elevated customer experience.

Through MG Motor Switzerland GmbH, MG will further enhance its responsiveness to local market dynamics, deepen customer engagement, and ensure more consistent execution across its product, brand, and commercial strategies. Customers and retail partners can expect a seamless transition, with full continuity of services and an even stronger focus on quality and customer experience at every touchpoint.

MG has also reinforced its long-term investment in Europe through the opening of a new European Engineering Centre and the introduction of its first mass-produced SolidCore Battery and Hybrid+ technologies. These developments form part of MG’s broader “In Europe, For Europe” strategy, focused on delivering products and technologies tailored specifically to European customers and driving conditions.

Earlier this year, MG Motor celebrated the delivery of its one millionth customer vehicle in Europe. Since 2011, when MG returned to its UK home market with the launch of the MG6, it has become one of Europe’s fastest-growing automotive brands, supported by more than 1,300 dealer partners across 34 markets.

This momentum has been driven by MG’s ability to make advanced mobility accessible — combining distinctive design, intelligent technology, electrified performance, and exceptional value. Throughout 2025, MG significantly expanded its electric and hybrid portfolio while accelerating the rollout of next-generation technologies.

Recent highlights include the launch of the MGS5 EV and the European debut of the technology-led MG IM range. In the final quarter of the year, MG introduced the MGS6 EV, a spacious and versatile electric SUV designed to make advanced mobility more accessible. This year, the new 2026 MG4 EV, MG4 EV Urban, and MGS9 PHEV – a refined and versatile seven-seat SUV – have already received strong market recognition, while the award-winning MG Cyberster continues to showcase the brand’s bold design language and innovative spirit.

Switzerland now joins a growing network of European markets where MG operates through wholly owned subsidiaries. “This marks a significant new chapter for MG’s journey in Europe,” said William Wang, Managing Director of MG UK and Europe. “Switzerland represents an important market with strong long-term potential, and our continued investment reflects both our confidence in the opportunities ahead and our commitment to accelerating MG’s growth across the region. As we look to the future, we remain focused on strengthening our presence in key European markets while continuing to deliver innovation, accessibility, and value to our customers.”