{"id":5385,"date":"2021-04-30T10:51:07","date_gmt":"2021-04-30T08:51:07","guid":{"rendered":"https:\/\/news.mgmotor.eu\/mg-dna-explained-who-is-the-mg-customer\/"},"modified":"2021-08-26T16:03:53","modified_gmt":"2021-08-26T14:03:53","slug":"mg-dna-explained-who-is-the-mg-customer","status":"publish","type":"post","link":"https:\/\/news.mgmotor.eu\/sv\/mg-dna-explained-who-is-the-mg-customer\/","title":{"rendered":"MG DNA f\u00f6rklarade: vem \u00e4r MG-kunden?"},"content":{"rendered":"\r\n

N\u00e4r MG Motor Europe startade sin f\u00f6rs\u00e4ljningsverksamhet i slutet av 2019 gick f\u00f6retaget in p\u00e5 Europas fastland med ett tydligt uppdrag: att g\u00f6ra elektrisk mobilitet tillg\u00e4nglig f\u00f6r m\u00e5nga. Det \u00e4r naturligtvis en ganska bred f\u00f6rst\u00e5else. D\u00e4rf\u00f6r kommer vi att g\u00e5 in mer detaljerat om den avsedda m\u00e5lgruppen f\u00f6r MG.\u201dN\u00e4r vi startade det brittiska MG-varum\u00e4rket under v\u00e5rt moderf\u00f6retag SAIC Motor gav vi ett l\u00f6fte till europeiska f\u00f6rare: att g\u00f6ra elektrisk r\u00f6rlighet tillg\u00e4nglig f\u00f6r f\u00f6rare som \u00e4r unga i hj\u00e4rtat och redo att anamma en ny elektrisk livsstil. V\u00e5rt huvudfokus \u00e4r att erbjuda smarta, praktiska, s\u00e4kra och tekniskt avancerade bilar \u201d, som Matt Lei, VD p\u00e5 MG Motor Europe nyligen betonade under online-presentationen av nya MG Marvel R Electric, en avancerad SUV och MG5 Electric, v\u00e4rldens f\u00f6rsta helt elektriska kombi.<\/strong><\/p>\r\n

MG: s noggrant kartlagda och v\u00e4l genomt\u00e4nkta strategi kom naturligtvis inte ur det bl\u00e5. Europeiska bilister \u00e4r kritiska och medvetna. De har ett gott \u00f6ga f\u00f6r milj\u00f6n, men de \u00e4r ocks\u00e5 v\u00e4ldigt pragmatiska. D\u00e4rf\u00f6r \u00f6nskar de en praktisk bil med solid kvalitet och h\u00f6g s\u00e4kerhet, men till ett rimligt pris. Och europeiska bilister vill ocks\u00e5 bli ”gr\u00f6na”, men absolut utan r\u00e4ckvidd.<\/span><\/p>\r\n

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Ny elektrisk livsstil<\/strong><\/h2>\r\n

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MG \u00e4r enbart engagerad i att g\u00f6ra elektrisk r\u00f6rlighet tillg\u00e4nglig f\u00f6r bilister som \u00e4r unga i hj\u00e4rtat. Young-in-heart-bilister har en inneboende motivation att f\u00f6r\u00e4ndra v\u00e4rlden omkring sig och \u00e4r redo att anamma en ny elektrisk livsstil. MG \u00e4r uppenbarligen varum\u00e4rket som matchar detta.<\/span><\/p>\r\n

MG \u00e4r ocks\u00e5 det ansvarsfulla valet f\u00f6r f\u00f6retag konsumenter och erbjuder gr\u00f6na fordon till en l\u00e5g total \u00e4gandekostnad. Tack vare den o\u00f6vertr\u00e4ffade kombinationen av utm\u00e4rkta funktioner och smart priss\u00e4ttning har MG ZS EV till exempel snabbt g\u00e5tt in i topp 5 av b\u00e4sts\u00e4ljande elbilar i flera europeiska l\u00e4nder. Det finns ocks\u00e5 en sl\u00e5ende m\u00e4ngd intresse fr\u00e5n privatpersoner. Med andra ord, m\u00e4nniskor som k\u00f6per en bil med sina egna pengar och d\u00e4rf\u00f6r g\u00f6r ett mycket v\u00e4l \u00f6verv\u00e4gt val.<\/span><\/p>\r\n

Detsamma g\u00e4ller MG EHS plug-in Hybrid. Denna lite st\u00f6rre SUV anv\u00e4nder banbrytande plug-in hybridteknik som kombinerar l\u00e5g f\u00f6rbrukning och utsl\u00e4ppsniv\u00e5er med optimal k\u00f6rgl\u00e4dje. Plug-in hybrid SUV underl\u00e4ttar h\u00e5llbar k\u00f6rning utan att beh\u00f6va oroa sig f\u00f6r mycket f\u00f6r r\u00e4ckvidden.<\/span><\/p>\r\n

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Sp\u00e4nnande nya modeller<\/strong><\/h2>\r\n

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Senare i \u00e5r kommer MG-sortimentet att ut\u00f6kas ytterligare med tv\u00e5 nya, lovande elfordon. B\u00f6rjar med MG Marvel R Electric. Denna helelektriska avancerade SUV svarar mer p\u00e5 \u00f6nskem\u00e5l fr\u00e5n bilister som st\u00e4ller h\u00f6gre krav p\u00e5 utseende, lyx och teknik.<\/span><\/p>\r\n

Den andra \u00e4r MG5 Electric: den f\u00f6rsta 100% elektriska kombin i v\u00e4rlden! MG5 Electric kommer att tilltala mer praktiska bilister. Den funktionella karakt\u00e4ren hos en kombi och ett gener\u00f6st bagagerum.<\/span><\/p>\r\n

Med ett attraktivt utbud av elektrifierade fordon i olika segment, med olika funktioner och f\u00f6r olika m\u00e5lgrupper, och som alla uppfyller ovanst\u00e5ende egenskaper, g\u00f6r MG verkligen elektrisk r\u00f6rlighet tillg\u00e4nglig f\u00f6r m\u00e5nga.<\/span><\/p>\r\n

<\/p>","protected":false},"excerpt":{"rendered":"

N\u00e4r MG Motor Europe startade sin f\u00f6rs\u00e4ljningsverksamhet i slutet av 2019 gick f\u00f6retaget in p\u00e5 Europas fastland med ett tydligt […]<\/p>\n","protected":false},"author":42,"featured_media":5387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[293],"tags":[],"acf":[],"yoast_head":"\nMG DNA f\u00f6rklarade: vem \u00e4r MG-kunden? - MG Motor Europe<\/title>\n<meta name=\"description\" content=\"When MG started its sales operations late 2019, it entered Europe with a clear mission: making electric mobility accessible to the many.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.mgmotor.eu\/sv\/mg-dna-explained-who-is-the-mg-customer\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MG DNA f\u00f6rklarade: vem \u00e4r MG-kunden? 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