MG OPENS LARGEST MG BRAND STORE IN EUROPE IN ROERMOND
• Completely new MG experience and customer concept; design based on MG’s new corporate identity
• Fully prepared for electrification: 7 service booths, each with its own charging station; spacious parking with 8 charging points
Waalwijk, May 16, 2025 – Today, Van Mossel MG in Roermond festively opened the doors of its newest and most progressive MG brand store. The brand new location at Sodaweg 1 in Roermond is not only the largest MG brand store in Europe, but also introduces a completely new MG brand experience, a new design based on MG’s new corporate identity and a customer-oriented concept in which experience and service are central.
With a showroom area of 593 m², the MG brand store in Roermond offers space for 13 new MG cars. On the first floor, another 255 m² of space is provided for around 13 MG used cars and in addition, the brand store has a stock of 60 immediately available cars at all times. In total, the new MG brand store in Roermond covers an impressive 2,302 m², making it the largest brand store of the brand in the EU. The festive opening today marks a new milestone in the rollout of the MG brand in the Netherlands and Europe, and a strong signal that MG is firmly continuing its growth course in the New Energy Vehicle (NEV) landscape.
More than a showroom: a complete MG experience
Visitors to the MG brand store in Roermond can count on a completely new brand experience. In the specially designed delivery area, customers are handed the keys to their new or used MG in an atmospheric setting that suits the moment.
MG’s focus on electrification is expressed in many facets in the new brand store. The spacious parking lot has no fewer than 8 charging stations available, so that visitors and customers can charge their cars quickly and easily. The spacious workshop – equipped with 7 service booths – is also fully prepared for the future. Each service point has its own charging station, allowing for optimal maintenance and service of electrified MG cars.
An important moment for MG in Europe
The new MG brand store in Roermond was created through a collaboration between Van Mossel MG and MG Motor, and is part of a growing and nationwide MG network. In the Netherlands, Van Mossel MG now has 10 MG brand stores and 15 official service locations.
The official opening of the MG brand store in Roermond was performed today by Eric Berkhof, CEO of Mossel Automotive Group, and William Wang, CEO of MG Motor UK & Europe & CEE.
“With this ultra-modern MG brand store, we have achieved a new standard in customer experience, service and electrification,” explains Eric Berkhof, CEO of Mossel Automotive Group. “Everything is right here: from the spacious showroom for new and slightly used MG cars to the advanced and modernly equipped workshop where electrification is the main focus. We are proud that we have been able to realise this largest MG brand store in Europe together with MG Motor.”
William Wang, CEO of MG Motor UK & Europe & CEE, is also delighted with the new MG Brand Store. “The opening of our largest brand store in the EU — designed fully in line with MG’s new corporate identity — marks a key milestone in our continued expansion across Europe. It embodies our commitment to innovation, customer experience, and sustainable mobility, and will serve as a benchmark for future brand stores. This step forward in our retail presence goes hand in hand with our strong performance in the first quarter of 2025, during which MG Motor Europe recorded a 33.5% increase in sales compared to the same period last year.”
MG Brandstore Roermond
Van Mossel MG Roermond
Sodaweg 1
6049 CM Roermond
