MG MADE A SPECTACULAR ENTRANCE AT THE 2024 BEIJING INTERNATIONAL AUTO SHOW
MG brand made a spectacular entrance at the 2024 Beijing International Auto Show.
The global debut of the brand-new electric concept supercar, the EXE181, served as a nod to humanity’s quest for speed in the 20th century, bridging past and future in a dialogue across time. Additionally, the “Cyberster Global Journey” across the Eurasian continent beautifully concluded, wrapping up nine months of global romance and adventure into the final chapter.
Electric Concept Car EXE181: A Tribute to Speed and Innovation – Bridging Heritage and Future
MG has a long-standing history of prioritizing speed, from its early success on racetracks and setting speed records in the 1920s and 30s, to defining the Roadster in the 50s and 60s, and inspiring innovation with its mid-rear engine roadsters at the century’s turn.
The legendary “Roaring Raindrop” MG EX181. This iconic vehicle, known for setting an unparalleled speed record of 410.5 km/h in 1959, held its ground until 2014 before the record was surpassed by Bugatti. Phil Hill, the driver, became the first American F1 World Champion, cementing his and the car’s legacy in speed record history.
Commemorating its historical achievements in “land speed” records, the launch of the electric supercar MG EXE181 by MG’s London Advanced Design Center represents both a monumental tribute and a pivotal step into the electrified frontier, embodying the brand’s enduring pursuit of speed and marking a new chapter in its legacy.
Engineered to defy limits, the EXE181 aims for a top speed of 415 km/h, coupled with a drag coefficient (Cd) of 0.181, underscoring MG’s commitment to redefine velocity in the electric era. This ambition catapults the EXE181 into the elite “Sub-1 second 0-100 km/h Club”, bridging MG’s storied history with the promise of a future where innovation and speed converge.
With its cutting-edge technology and aerodynamic prowess, this electric supercar is primed to make a mark at its global debut at the Beijing Auto Show, followed by an anticipated appearance at the Goodwood Festival of Speed in July 2024.
Legacy Journey and Partnerships
Following the Goodwood Festival of Speed in July last year, the journey embarked upon by British Adventure Rose and Hugo Turner in the MG Cyberster marked the start of the Legendary Journey. Their voyage from the UK, across the Eurasian landmass, culminating at the Beijing Auto Show, has excited MG enthusiasts worldwide.
In terms of partnerships, MG has several collaborations with famous football clubs like Arsenal, OL Club, and Bayer 04 Leverkusen. In addition, MG will become the main sponsor of the Goodwood Festival this July, taking over from Porsche. With its 100th year anniversary, MG aims to keep making high-quality products and services to satisfy its global fans and move towards another century of excellence in the car industry.
