{"id":3585538,"date":"2025-05-20T14:18:09","date_gmt":"2025-05-20T12:18:09","guid":{"rendered":"https:\/\/news.mgmotor.eu\/?post_type=press&#038;p=3585538"},"modified":"2025-05-20T14:19:10","modified_gmt":"2025-05-20T12:19:10","slug":"mg-exe181-remporte-un-if-design-award","status":"publish","type":"press","link":"https:\/\/news.mgmotor.eu\/fr\/press\/mg-exe181-remporte-un-if-design-award\/","title":{"rendered":"MG EXE181 remporte un &#8220;iF DESIGN AWARD&#8221;"},"content":{"rendered":"\n<ul>\n<li><strong>L\u2019extraordinaire MG EXE181 d\u00e9croche un iF DESIGN AWARD dans la cat\u00e9gorie Concept-car<\/strong><\/li>\n\n\n\n<li><strong>Le MG EXE 181 s\u2019inspire et rend hommage aux exploits de MG en mati\u00e8re de records de vitesse<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Courbevoie, le 20 mai 2025 \u2013 <strong>Le spectaculaire concept-car MG EXE181, qui a jou\u00e9 un r\u00f4le central dans les c\u00e9l\u00e9brations du centenaire de MG \u00e0 l\u2019occasion du Festival of Speed de Goodwood 2024, a remport\u00e9 le prestigieux iF Design Award. Les iF Design Awards compte parmi les concours de design les plus importants et prestigieux au monde, attirant chaque ann\u00e9e environ 11 000 candidatures provenant de pr\u00e8s de 70 pays.<\/strong><\/p>\n\n\n\n<p>Con\u00e7ue par Carl Gotham, Directeur du Design Avanc\u00e9 SAIC, et son \u00e9quipe du studio de design avanc\u00e9 de Londres, l\u2019EXE181 rend hommage \u00e0 la MG EX181, surnomm\u00e9e \u00ab The Roaring Raindrop \u00bb, une voiture ayant \u00e9tabli des records de vitesse sur les c\u00e9l\u00e8bres Bonneville Salt Flats \u00e0 la fin des ann\u00e9es 1950. Elle fut notamment pilot\u00e9e par la l\u00e9gende britannique Sir Stirling Moss, qui atteignit les 395 km\/h en 1957. Deux ans plus tard, l\u2019Am\u00e9ricain Phil Hill am\u00e9liora ce record en atteignant 410,5 km\/h.<\/p>\n\n\n\n<p>Carl Gotham et son \u00e9quipe ont imagin\u00e9 une MG pour les records de vitesse du futur, propuls\u00e9e par la f\u00e9e \u00e9lectricit\u00e9 et des rotors plut\u00f4t que par des carburants fossiles et des pistons, tout en conservant habilement de nombreux \u00e9l\u00e9ments de design embl\u00e9matiques de son a\u00een\u00e9e.<\/p>\n\n\n\n<p>Le r\u00e9sultat : un concept-car spectaculaire qui, selon la mention du jury de l\u2019iF, repr\u00e9sente une \u00e9tude de style, d\u2019innovation et d\u2019efficacit\u00e9, tout en servant d\u2019ambassadeur pour le prochain chapitre de l\u2019histoire MG. Cette m\u00eame \u00e9quipe de design, bas\u00e9e \u00e0 Marylebone, a jou\u00e9 un r\u00f4le de premier plan dans le d\u00e9veloppement du MG Cyberster, un cabriolet 100% \u00e9lectrique deux places, salu\u00e9 par la critique.<\/p>\n\n\n\n<p>\u00ab <em>C\u2019est une opportunit\u00e9 unique pour nous, designers.<\/em> \u00bb, commente Carl Gotham. \u00ab <em>Nous voulions c\u00e9l\u00e9brer le remarquable pass\u00e9 de MG en tant que constructeur audacieux et innovant de voitures de sport, repoussant les limites, avec en plus l\u2019excitant d\u00e9fi d\u2019utiliser les mat\u00e9riaux et technologies les plus avanc\u00e9s pour imaginer une MG \u00e9lectrique capable de records de vitesse dans le futur. Bien qu\u2019il s\u2019agisse d\u2019un concept imagin\u00e9 pour susciter l\u2019\u00e9motion, nous l\u2019avons \u00e9galement con\u00e7u avec un objectif pr\u00e9cis, incluant une s\u00e9rie de tests a\u00e9rodynamiques et la conservation du concept monoplace.<\/em> \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Courbevoie, le 20 mai 2025 \u2013 Le spectaculaire concept-car MG EXE181, qui a jou\u00e9 un r\u00f4le central dans les c\u00e9l\u00e9brations [&hellip;]<\/p>\n","protected":false},"featured_media":3584895,"template":"","categories":[61,54],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MG EXE181 remporte un &quot;iF DESIGN AWARD&quot; - MG Motor Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.mgmotor.eu\/fr\/press\/mg-exe181-remporte-un-if-design-award\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MG EXE181 remporte un &quot;iF DESIGN AWARD&quot; - 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