{"id":3584918,"date":"2025-05-19T14:01:22","date_gmt":"2025-05-19T12:01:22","guid":{"rendered":"https:\/\/news.mgmotor.eu\/?p=3584918"},"modified":"2025-05-21T13:25:35","modified_gmt":"2025-05-21T11:25:35","slug":"mg-exe181-remporte-un-if-design-award","status":"publish","type":"post","link":"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/","title":{"rendered":"MG EXE181 remporte un iF Design Award"},"content":{"rendered":"\n

L’extraordinaire concept-car MG EXE181, qui a jou\u00e9 un r\u00f4le de premier plan lors des c\u00e9l\u00e9brations mondiales du 100e<\/sup> anniversaire de la marque au Goodwood Festival of Speed en 2024, a remport\u00e9 le prestigieux iF Design Award. Les iF Design Awards sont l’un des concours de design les plus importants et les plus prestigieux au monde. Ils attirent chaque ann\u00e9e environ 11 000 candidatures provenant de pr\u00e8s de 70 pays.<\/p>\n\n\n\n

Imagin\u00e9e et cr\u00e9\u00e9e par Carl Gotham, directeur du design chez SAIC Design Advanced London, et ses coll\u00e8gues designers du studio de design de l’entreprise \u00e0 Londres, l’EXE181 rend hommage \u00e0 la voiture de record de vitesse originale EX181 \u00ab MG rugissante comme une goutte de pluie \u00bb qui a travers\u00e9 \u00e0 toute vitesse le c\u00e9l\u00e8bre d\u00e9sert de sel de Bonneville \u00e0 la fin des ann\u00e9es 1950, pilot\u00e9e par des hommes tels que la l\u00e9gende britannique de la course automobile Sir Stirling Moss, qui a atteint 246 mph en 1957. Deux ans plus tard, l’Am\u00e9ricain Phil Hill am\u00e9liorait ce record en atteignant 257 mph.<\/p>\n\n\n\n

Carl Gotham et son \u00e9quipe ont imagin\u00e9 une future MG susceptible de battre le record de vitesse sur terre, propuls\u00e9e par des kilowatts et des rotors plut\u00f4t que par des combustibles fossiles et des pistons, tout en conservant habilement de nombreuses caract\u00e9ristiques de conception embl\u00e9matiques de la premi\u00e8re MG.<\/p>\n\n\n\n

Le r\u00e9sultat est un concept-car \u00e9poustouflant qui, selon la distinction iF, est une \u00e9tude de style, d’innovation et d’efficacit\u00e9 et qui sert d’ambassadeur pour le prochain chapitre de MG. La m\u00eame \u00e9quipe de designers talentueux, bas\u00e9e \u00e0 Marylebone, a jou\u00e9 un r\u00f4le de premier plan dans le d\u00e9veloppement de la MG Cyberster, une voiture \u00e9lectrique d\u00e9capotable \u00e0 deux places tr\u00e8s appr\u00e9ci\u00e9e.<\/p>\n\n\n\n

\u00ab C’\u00e9tait une occasion unique pour nos designers \u00bb, commente Carl Gotham. \u00ab Nous voulions c\u00e9l\u00e9brer le pass\u00e9 remarquable de MG en tant que constructeur de voitures de sport audacieux et innovant qui a repouss\u00e9 les limites, mais avec la mission suppl\u00e9mentaire et passionnante de travailler avec les mat\u00e9riaux et les technologies les plus avanc\u00e9s et de visualiser une voiture MG enti\u00e8rement \u00e9lectrique capable de battre le record de vitesse sur terre. Bien qu’il s’agisse d’un concept-car pur con\u00e7u pour susciter l’enthousiasme, nous l’avons \u00e9galement con\u00e7u dans un but pr\u00e9cis, notamment celui de r\u00e9aliser une s\u00e9rie de tests a\u00e9rodynamiques et de conserver le cockpit monoplace. \u00bb<\/p>\n\n\n\n

Le syst\u00e8me de cockpit intelligent Rising OS a \u00e9galement remport\u00e9 un prix iF Design Award dans la cat\u00e9gorie \u00ab Exp\u00e9rience utilisateur \u00bb. Le si\u00e8ge de la division R&D et innovation de SAIC Motor a offert un aper\u00e7u fascinant de l’avenir de la mobilit\u00e9 des passagers avec un syst\u00e8me IHM avanc\u00e9 bas\u00e9 sur l’utilisation d’algorithmes permettant d’accorder aux conducteurs et aux passagers un \u00e9ventail plus large d’autorisations personnalis\u00e9es et plus d\u00e9taill\u00e9es, qui favorisent la s\u00e9curit\u00e9, le confort et les pr\u00e9f\u00e9rences de conduite individuelles. En tant que marque de SAIC Motor, MG est susceptible de b\u00e9n\u00e9ficier de cette innovation et de cette conception de pointe en mati\u00e8re de R&D.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

L’extraordinaire concept-car MG EXE181, qui a jou\u00e9 un r\u00f4le de premier plan lors des c\u00e9l\u00e9brations mondiales du 100e anniversaire de la […]<\/p>\n","protected":false},"author":57,"featured_media":3584873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[346,275],"tags":[984],"acf":[],"yoast_head":"\nMG EXE181 remporte un iF Design Award - MG Motor Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MG EXE181 remporte un iF Design Award - MG Motor Europe\" \/>\n<meta property=\"og:description\" content=\"L’extraordinaire concept-car MG EXE181, qui a jou\u00e9 un r\u00f4le de premier plan lors des c\u00e9l\u00e9brations mondiales du 100e anniversaire de la […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/\" \/>\n<meta property=\"og:site_name\" content=\"MG Motor Europe\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T12:01:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T11:25:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.mgmotor.eu\/wp-content\/uploads\/2025\/05\/17A-1-1040x585.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1040\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bart Hendrickx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bart Hendrickx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/\",\"url\":\"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/\",\"name\":\"MG EXE181 remporte un iF Design Award - MG Motor Europe\",\"isPartOf\":{\"@id\":\"https:\/\/news.mgmotor.eu\/#website\"},\"datePublished\":\"2025-05-19T12:01:22+00:00\",\"dateModified\":\"2025-05-21T11:25:35+00:00\",\"author\":{\"@id\":\"https:\/\/news.mgmotor.eu\/#\/schema\/person\/c8bcc1c2ad0de2a2da9f1461c3e76c99\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.mgmotor.eu\/be-fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MG EXE181 remporte un iF Design Award\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.mgmotor.eu\/#website\",\"url\":\"https:\/\/news.mgmotor.eu\/\",\"name\":\"MG Motor Europe\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.mgmotor.eu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.mgmotor.eu\/#\/schema\/person\/c8bcc1c2ad0de2a2da9f1461c3e76c99\",\"name\":\"Bart Hendrickx\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/news.mgmotor.eu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/94d3dfce9e4a753af2147e51fc43e49a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/94d3dfce9e4a753af2147e51fc43e49a?s=96&d=mm&r=g\",\"caption\":\"Bart Hendrickx\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MG EXE181 remporte un iF Design Award - MG Motor Europe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/","og_locale":"fr_FR","og_type":"article","og_title":"MG EXE181 remporte un iF Design Award - MG Motor Europe","og_description":"L’extraordinaire concept-car MG EXE181, qui a jou\u00e9 un r\u00f4le de premier plan lors des c\u00e9l\u00e9brations mondiales du 100e anniversaire de la […]","og_url":"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/","og_site_name":"MG Motor Europe","article_published_time":"2025-05-19T12:01:22+00:00","article_modified_time":"2025-05-21T11:25:35+00:00","og_image":[{"width":1040,"height":585,"url":"https:\/\/news.mgmotor.eu\/wp-content\/uploads\/2025\/05\/17A-1-1040x585.jpg","type":"image\/jpeg"}],"author":"Bart Hendrickx","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bart Hendrickx","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/","url":"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/","name":"MG EXE181 remporte un iF Design Award - MG Motor Europe","isPartOf":{"@id":"https:\/\/news.mgmotor.eu\/#website"},"datePublished":"2025-05-19T12:01:22+00:00","dateModified":"2025-05-21T11:25:35+00:00","author":{"@id":"https:\/\/news.mgmotor.eu\/#\/schema\/person\/c8bcc1c2ad0de2a2da9f1461c3e76c99"},"breadcrumb":{"@id":"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.mgmotor.eu\/be-fr\/mg-exe181-remporte-un-if-design-award\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.mgmotor.eu\/be-fr\/"},{"@type":"ListItem","position":2,"name":"MG EXE181 remporte un iF Design Award"}]},{"@type":"WebSite","@id":"https:\/\/news.mgmotor.eu\/#website","url":"https:\/\/news.mgmotor.eu\/","name":"MG Motor Europe","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.mgmotor.eu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Person","@id":"https:\/\/news.mgmotor.eu\/#\/schema\/person\/c8bcc1c2ad0de2a2da9f1461c3e76c99","name":"Bart Hendrickx","image":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/news.mgmotor.eu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/94d3dfce9e4a753af2147e51fc43e49a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/94d3dfce9e4a753af2147e51fc43e49a?s=96&d=mm&r=g","caption":"Bart Hendrickx"}}]}},"_links":{"self":[{"href":"https:\/\/news.mgmotor.eu\/be-fr\/wp-json\/wp\/v2\/posts\/3584918"}],"collection":[{"href":"https:\/\/news.mgmotor.eu\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.mgmotor.eu\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.mgmotor.eu\/be-fr\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/news.mgmotor.eu\/be-fr\/wp-json\/wp\/v2\/comments?post=3584918"}],"version-history":[{"count":3,"href":"https:\/\/news.mgmotor.eu\/be-fr\/wp-json\/wp\/v2\/posts\/3584918\/revisions"}],"predecessor-version":[{"id":3585604,"href":"https:\/\/news.mgmotor.eu\/be-fr\/wp-json\/wp\/v2\/posts\/3584918\/revisions\/3585604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.mgmotor.eu\/be-fr\/wp-json\/wp\/v2\/media\/3584873"}],"wp:attachment":[{"href":"https:\/\/news.mgmotor.eu\/be-fr\/wp-json\/wp\/v2\/media?parent=3584918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.mgmotor.eu\/be-fr\/wp-json\/wp\/v2\/categories?post=3584918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.mgmotor.eu\/be-fr\/wp-json\/wp\/v2\/tags?post=3584918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}