MG Plans to Establish Direct Operations in the Czech Republic and Slovakia to Accelerate European Growth Strategy

• MG Motor is further strengthening its European operations with plans to establish directly managed operations in the Czech Republic and Slovakia

• The planned transition from an importer-led model to a directly managed operating structure reflects MG’s broader European growth strategy and its solid foothold in the Czech and Slovak markets

• The Czech Republic and Slovakia join a growing number of European markets where MG is establishing direct operations, underlining its long-term commitment to customers

London, UK, 23 September 2026: MG Motor has announced plans to establish directly managed operations in the Czech Republic and Slovakia. Reinforcing the brand’s long-term commitment to two strategically important European automotive markets, the new operations will assume direct responsibility for sales, aftersales services, and brand operations across the Czech Republic and Slovakia.

The planned move from an importer-led model to a directly managed operating structure marks a major milestone in MG’s continued European expansion. It reflects the brand’s strong confidence in the Czech and Slovak markets and its commitment to delivering a more integrated, agile, and elevated customer experience.

Through its directly managed operations in the Czech Republic and Slovakia, MG will further enhance its responsiveness to local market dynamics, deepen customer engagement, and ensure more consistent execution across its product, brand, and commercial strategies. Customers and retail partners can expect a seamless transition, with full continuity of services and an even stronger focus on quality and customer experience at every touchpoint.

The Czech Republic and Slovakia now join a growing network of European markets where MG is establishing direct operations.

William Wang, Managing Director of MG UK and Europe, said: “This marks a significant new chapter for MG’s journey in Europe.

“The Czech Republic and Slovakia represent important markets with strong long-term potential, and our continued investment reflects both our confidence in the opportunities ahead and our commitment to accelerating MG’s growth across the region. As we look to the future, we remain focused on strengthening our presence in key European markets while continuing to deliver innovation, accessibility, and value to our customers.”

MG has also reinforced its long-term investment in Europe through the opening of a new European Engineering Centre and the introduction of its first mass-produced SolidCore Battery and Hybrid+ technologies. These developments form part of MG’s broader “In Europe, For Europe” strategy, focused on delivering products and technologies tailored specifically to European customers and driving conditions.

Earlier this year, MG Motor celebrated the delivery of its one millionth customer vehicle in Europe. Since 2011, when MG returned to its UK home market with the launch of the MG6, it has become one of Europe’s fastest-growing automotive brands, supported by more than 1,300 dealer partners across 34 markets.

This momentum has been driven by MG’s ability to make advanced mobility accessible – combining distinctive design, intelligent technology, electrified performance, and exceptional value. Throughout 2025, MG significantly expanded its electric and hybrid portfolio while accelerating the rollout of next-generation technologies.

This year, the new 2026 MG4 EV, MG4 EV Urban, and MGS9 PHEV — a refined and versatile seven-seat SUV — have already received strong market recognition, while the award-winning MG Cyberster continues to showcase the brand’s bold design language and innovative spirit. Alongside these, MG GO! further brings to life the brand’s evolving sense of Britishness — a modern reinterpretation rooted in creativity, individuality and cultural confidence — reinforcing MG’s shift towards a more aspirational yet attainable, customer-valued future.